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To drum up early sales this season and get a head start on their competition, retailers from Sears to Walmart to Kohl’s started marketing pre-Black Friday sales earlier this month.

Walmart tacks a $40 gift card on to gaming packages that include a Wii and Guitar Hero. Best Buy offers 32-inch LCD televisions for $300. Amazon.com offers Star Trek DVDs at more than 50 percent discount and free EA Sports games with the purchase of a PlayStation 3.

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If you were shocked by the After Christmas sales at popular shopping spots like Saks and Bergdorf Goodman? Join the shopping club. This season, looks like everything will be discounted.

But some retailers have been waiting until after the holidays to offer sales. These stores’ owners feel thaitat their products are unique enough that there’s adequate demand for them before the holidays–and that loyal customers will scramble for the leftovers once the discounts do kick in, after the first of the year.

Among offers:

•Sears will offer up to 75% off on electronics and 50% off on Craftsman tool storage chests. Kmart will add 40% off to clearance items, already marked down 30%.

•Toys R Us circulars will bill the day after Christmas as the “biggest” after-holiday sale with deals including an $81.99 race car set for $19.99 and table games, originally $239.99, for $131.99.

•Crate & Barrel will have savings of up to 70%.

•J.C. Penney stores open at 5:30 a.m. with twice as many door-buster deals as last year. Among the 100 deals: 70% off jewelry.

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